TEMPO.CO, Jakarta – A study jointly conducted by the online wholesale platform GudangAda and the Center of Economic and Law Studies (Celios), touted the ‘B2B FMCG Marketplace Indonesia Outlook 2023,’ elaborated many business aspects. One of them is that the majority of small and medium enterprises (SMEs) have benefited from digitization.
“The study explains that 60 percent of Indonesian SMEs have felt the benefits of digitization in their businesses, such as the ease of seeking suppliers and reaching out to customers,” said GudangAda SVP of Marketing & Corporate Affairs Yuanita Agata in presenting the study in South Jakarta on January 19.
The study basically aims to provide an understanding of the condition of B2B FMCG (business-to-business fast-moving consumer goods) in Indonesia, as well as opportunities for collaboration between business actors.
Yuanita explained that the results of the study are hoped to help provide a reference for Indonesian supply chain businesses in assessing the B2B landscape. Apart from that, it also allows SMEs to set the best business strategy to face economic challenges from the point of view of digital innovation in the B2B FMCG industry.
Meanwhile, Celios director Bhima Yudhistira said the study adopts a literature study method from primary and secondary sources and past relevant studies. “We believe we can provide the right business insights for the growth and development of the B2B business, especially in 2023,” he said.
The Indonesian market, he explained, is in a transition period from Phase 2 (customer process portal) to Phase 3 (multi-channel infrastructure). The presence of digital B2B platforms such as GudangAda, he said, can play an effective role in accelerating this transition.
MOH KHORY ALFARIZI
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