Inforial (The Jakarta Post)
Mon, January 23, 2023
Home of Indonesia’s 2022 Group of 20 presidency, The Apurva Kempinski Bali begins 2023 with the launch of its year-long brand campaign Powerful Indonesia, promoting the powerful side of Indonesia.
This year-long campaign encompasses 12 curated monthly themes, focusing on partnership with people across disciplines, culturally diverse guest experiences, an empowerment program with educational institutions, sustainable activities and a development platform for people with disabilities.
General manager Vincent Guironnet said that Indonesia is one of the most diverse and colorful countries in the world, and he has called the beautiful country home for the past 16 years.
“This nation is beyond wonderful. Its heritage, natural landscapes, cultural identities, inspirational sound and music, holistic wellness, culinary diversity, dynamic sports and passionate people bring out the powerful side of Indonesia. We are extremely excited to invite everyone to explore these unique experiences themselves, here at The Apurva Kempinski Bali.”
Spectacular crossover collaborations with highly acclaimed profiles will be showcased and bring Powerful Indonesia to life, including an art and craftsmanship initiative with Dr Oei Hong Djien, Raul Renanda and Stephane Sensey; a sustainability event with Dr Lawrence Blair, Ari Bayu Aji, Gus Agung Gunarthawa and Helianti Hilman; and a musical program with Raul Renanda, Aksan Sjuman, Anom Darsana and Astrid Sulaiman.
Throughout 2022, The Apurva Kempinski Bali brought guests on a wonderful journey of cultural and artistic exploration and celebration of the rich cultural diversity, heritage and philosophy of Indonesia’s seven main regions: Sumatra, Java, Nusa Tenggara, Kalimantan, Sulawesi, Maluku and Papua. These will remain a part of the guest experiences throughout the resort, which portray mystical stories from those regions, their holistic treatments, culinary diversity, craftsmanship and traditional games.
At the same time, in line with The Apurva Kempinski Bali’s sustainability goals, the resort has developed strong collaborations with local communities and institutions that are in need of support and sustenance.
Partners are Arie Siswanto and Bali Culinary Pastry School, Politeknik Negeri Bali, the Sumba Hospitality Foundation, the Bali Wise Foundation and Difalink.
The Apurva Kempinski Bali, in partnership with Difalink, has developed a platform to support youths with disabilities and build a strong and inclusive work team.
In 2022, the resort successfully brought sustainability under the Unity in Diversity umbrella, with 2023 marking the beginning of the five-year plan to activate its Brand Strategy Roadmap with sustainability at the core.